Need a sharper edge?
Use a hedgehog!
Business writing is both an art and a science. Language does not merely convey meaning, it shapes thought, evokes emotion and drives behaviour. Flair is important but corporate writing is essentially about selling messages to your target audience – with style, clarity and purpose.
Today, Hedgehog Communications is one of the most established copywriting agencies in Singapore.
What We Do
Set up in 2002, Hedgehog Communications offers a full spectrum of copywriting services, from annual reports and corporate brochures to newsletters and websites.
Hedgehog Communications recognises the need for crisp, clear writing to achieve effective and competitive communication. We write with your objectives, target audience and medium in mind, so as to give you that professional edge and lustre in all your written communications.
You have the raw materials, we turn them into compelling content.
You have a draft, we make sure the language and organisation are good to go.
You want to reach out to your audience, we craft messages to drive customer action.
You wish to translate your English text into Chinese or vice versa, we do so purposefully, never word-for-word.
We also customise copywriting packages for clients who require ongoing or long-term copywriting support.
What We Believe
To reveal the power of communication through simplicity, clarity and creativity.
We have a business creed which summarises the work ethics of Hedgehog Communications as well as the basis behind which we were formed.
We believe in delivering on our promises.
We believe in old-fashioned adages like integrity and reliability.
We believe in relationships.
We believe that creativity comes not from inspiration but passion.
We believe that work should be fun.
We believe in people.
All of our writers have at least 10 years of experience in communications and writing, ensuring professionalism and quality in the work we produce.
Monica LimHead Hedgehog
Fueled the growth of Hedgehog Communications from a one-woman outfit to a full-fledged writing agency with more than 12 writers. Trendsetter and expert in all major forms of communications, with extensive experience in both public and private sectors. Written for a vast range of industries, from healthcare and education to hospitality and technology. Also popular author, speaker and blogger, frequently featured by both local and international media.
Debbie ChiaLifestyle expert
Writing portfolio spanning more than 10 years. Worked with advertising giants like M&C Saatchi, Arc Worldwide and Leo Burnett. Former brand manager of the Spa Esprit Group, creating through-the-line campaigns for Strip, Browhaus, House and Skinny Pizza. Written for clients such as OCBC, SingHealth, National Neuroscience Institute, the Ministry of Manpower, BreadTalk and Toshiba Singapore.
Angele LeeVersatile storyteller
A rare find balancing the technical know-how of an engineering background with editorial flair. Ex-senior engineer at Seagate Technology International. Contributed articles to The Straits Times and Young Parents Magazine. Popular features and lifestyle writer. Written for Contact Singapore, OCBC, Workforce Development Agency, the Ministry of Transport, Republic Polytechnic and SINDA.
Ada FongConsummate communicator
Two decades of corporate communications experience, having held senior regional positions at VMware, Oracle, British Telecom and Singapore Telecom. Expertise also spans industries such as financial services, manufacturing, retail, education, healthcare, utilities and the public sector. Clients include SingTel, the Ministry of National Development, the Public Service Division, Singapore Tourism Board, SIM University and National Computer Systems.
Chu Pei YeeExceptional editor
Managed the portfolio of publications for the Housing & Development Board over 15 years, covering annual reports, corporate brochures, newsletters and speeches. Acute understanding of public sector processes and policies. Written for SingHealth, Supreme Court, NParks, Singapore Police Force, Health Promotion Board and Accor Hotels.
Joen GohMeticulous writer
More than 10 years of writing experience. Honed her skills at Reuters Pictures and MediaCorp TV. Produced content for Microsoft, Motorola, National Heritage Board, Central Asia Development Group, the Singapore Council of Women’s Organisations, Lenovo, SingHealth, Contact Singapore and the Singapore Clinical Research Institute.
Tao Ai LeiVeteran editor
A career spanning more than 15 years in the ICT sector. Former editor of Asia Computer Weekly and CMPnetAsia. Worked at Computerworld Singapore. Written for clients including Cisco Systems, Straits Times Digital Life, IDC Asia/Pacific, Motorola Solutions, Hewlett-Packard, National Computer Systems, NTUC Income, the Ministry of Manpower and Health Promotion Board.
Rufus TanMaster wordsmith
Extensive experience in editing, writing, marketing and public relations. Former Managing Editor of local publishing house, Mint Editions. Managed the production of a wide range of collaterals from annual reports to coffee table books. Written for clients including the National Neuroscience Institute, National Heritage Board, ACCA, Far East Organization, Ministry of Manpower and Ministry of Defence.
Tan Cheng PhengBilingual writer
Equally proficient in English and Chinese. Honed her language skills as an Administrative Officer with the Ministry of Community Development and Sports, and the Ministry of Education. Translated research papers for the National Institute of Education. Written and translated for SingHealth, Prime Minister’s Office, Health Promotion Board, National Heritage Board, and National University Polyclinics.
Ng Mei YanSeasoned communicator
Amassed more than 10 years of PR and editorial experience. Former Account Director at Touch PR & Events, managing a team of executives. Ex-features writer for Shape Magazine by SPH. Crafted communications collaterals for clients such as Starbucks, L’oreal Paris, The Body Shop, Changi General Hospital, the Ministry of Communications and Information, People’s Association, Sengkang Health, Lazada Group and Duke-NUS.
Gan Kwok LingDigital specialist
More than 14 years of experience in marketing and e-commerce. Planned campaigns and media strategies at LinkedIn Singapore. Keen understanding of the digital domain. Former Interactive Campaign Manager at CBS Interactive. Worked with clients such as Ministry of Education, SAP Asia, Singapore Airport Terminal Services, Singapore Post, Sony Pictures Singapore, Monetary Authority of Singapore, Health Sciences Authority and Lazada Group.
Catherine Nadira TanPublic relations expert
Former Associate Director at Ruder Finn Asia. Managed communications programmes for clients across different sectors in the region. Handled both print editorial work and content for social media campaigns. Written for clients including Accor Asia Pacific, Bahrain Economic Development Board, International SOS, Suntec REIT, Visa Singapore, Monetary Authority of Singapore, Enterprise Singapore and NHG Polyclinics.
Kelly AngVersatile wordsmith
Almost a decade of editorial experience. Crafted messages for a diverse range of collaterals, such as marketing brochures, press releases, media pitches, e-books and e-magazines, blog articles, social media posts, and websites. Clients include Bang & Olufsen, DesignSingapore Council, Habitat for Humanity, Japan External Trade Organisation, National Heritage Board, Pierre Cardin, SingTel and W Atelier.
Emma GohEditorial specialist
More than 10 years of communications experience in both public and private sectors. Equally comfortable with both corporate and lifestyle writing. Developed a wide spectrum of print and online content for organisations such as A*STAR, HCA Hospice Care, Ministry of Law, Nanyang Academy of Fine Arts, and SingTel. Contributed feature articles to IS Magazine and Today’s Parents.
Teng Cheng BoonMedia professional
More than a decade of experience in marketing and public relations at Pearl & Dean, Clear Channel Singapore and the Singapore Symphony Orchestra. Crafted promotional materials, organised public relations activities and secured sponsorships and partnerships with major MNCs, banks and hotels.
Please contact us for full profiles of our writers.
Our extensive portfolio spans more than 100 organisations from both the public and private sectors. Here are just some of them. Please contact us if you wish to see our full client list.
Government and Government-linked
Government and Government-linked
Technology and Engineering
Property and Hospitality